White Label Vs. MT4 Server License? – The Pros & Cons

Does it make more sense to purchase an MT4 server license or select a white label option? We discuss the pros and cons.

Budget and flexibility are a couple of considerations for brokers deciding between purchasing a full MT4 service or obtaining a white label.

Whether or not to purchase a full MT4 server license can be a difficult decision for both new forex brokers as well as existing white labels. Due to the financial commitment involved in buying an MT4 server license, careful consideration is required. Brokers that are debating between a full MT4 server license and a white label will find these 3 guidelines helpful as they decide which option is best for their business. 

1. MT4 White Label vs. Server License – A Cost Comparison

Like many business decisions, costs should be the primary factor in determining which option is best. When deciding between a full MT4 license or a white label, it is actually quite an easy choice. The reason this decision is easier than others is that a full MT4 server license costs far more than a white label.

If you are in the process of launching your own forex brokerage, we recommend putting together a complete budget for your business, as it is important to know the full costs of starting a broker before officially launching the business. If the funds you’ve set aside for technology cannot meet the cost of a full server license, then an MT4 white label simply makes more financial sense.

2. A Full MT4 Server License Offers More Flexibility. How Much Do You Require?

Although each forex white label provider will have their own unique offering, as a general rule the number of symbols, accounts, groups, and markup possibilities will be limited. This is the case because obtaining a white label is similar to renting an apartment in a large complex: you are paying for space that is limited.

If your broker wishes to offer a very customized and unique product offering, an MT4 white label might not be the best fit, making a server license a better idea. On the other hand, if your forex brokerage is operating on a limited budget, as we outlined in the first point, and is willing to sacrifice flexibility to in some areas, then a white label makes more sense.

The size of the broker you intend to build as well as the regions you wish to target will help to determine whether it makes sense to purchase a full MT4 license.

3. What Vision Do You Have For Your Forex Brokerage?

From our experience, forex brokers come in all shapes in sizes. We speak with money managers that have relatively small operations all the way to globally recognized brokerages with offices in every major financial city. In the middle there are forex brokers that wish to focus on just one region or plan to expand slowly after first starting out with their friends and family.

If your broker isn’t looking to take on the biggest names in the industry and wishes to begin small, then a white label is a better fit. On the other hand, if you have ambitions to grow not only your own broker but add many new white label partnerships under your existing brand name, then you’ll need the capacity only a full MT4 server license can offer.

Atomiq Consulting – MT4 White Label Solutions & Support

At Atomiq Consulting we specialize in consultation services for entrepreneurs looking to launch their own forex brokers as well as existing brokerages. If you are in the process of acquiring an MT4 server license, our team of experts are gladly able to help you manage, optimize and support the software. On the other hand, if you prefer to establish a white label, we would be more than happy to guide you through the process. Don’t hesitate to contact us today to learn more!

Have a look at some of the additional services our clients have found to be helpful in the growth of their business.

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